Top 5 Social Apps on Android in Bulgaria Q4 2024

In the fourth quarter of 2024, the performance of the leading social apps on Android in Bulgaria showed notable trends across downloads, revenue, and active users. This analysis, based on data from Sensor Tower, highlights the key metrics for the top five applications.

TikTok - Videos, Shop & LIVE demonstrated a robust increase in weekly revenue, climbing from around $34.8K in early October to approximately $40.1K by the end of December. Downloads surged significantly, starting at 9K and peaking at 26.9K in mid-December. Active users fluctuated, reaching a high of 843K in mid-December before settling at around 801K.

Facebook experienced a moderate revenue pattern, peaking at about $1.3K in November. Downloads saw a strong upward trend, beginning at 8K and reaching 21K by the end of the quarter. Active users remained steady, with a slight decline from 1.6M to 1.5M.

Instagram's revenue showed a peak of $1.4K in December, while downloads increased from 6.8K to 14K over the quarter. Active users showed consistent growth, ending the quarter with about 1.1M.

Threads did not generate revenue, but downloads increased from 5.2K to 7.6K. Active users showed an upward trend, peaking at 215K in early December.

Lastly, Facebook Lite maintained zero revenue, but downloads grew from 4K to 10.8K by the end of December. Active users saw a slight decrease, from 43.5K to 39.6K.

For more in-depth insights and data, visit Sensor Tower.